Marketing Mcqs

In __________more customers would like to buy the product than can be satisfied.

(A) latent demand

(B) irregular demand

(C) overfull demand

(D) excessive

Submitted By: Ali Uppal


Sales force compensation should direct the sales force toward activities that are consistent with _________ ?

(A) Overall company strategies

(B) Overall company objectives

(C) Overall department objectives

(D) Overall marketing objectives

(D) All of the above 

Submitted By: Ali Uppal


Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.

(A) Cross-functional team orientation

(B) Collaboration model

(C) Customer orientation

(D) Management-driven organization

Submitted By: Ali Uppal


Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

(A) Total market orientation

(B) External focus

(C) Customer focus

(D) Competitive, customer focus

Submitted By: Ali Uppal


In the course of converting to a marketing orientation, a company faces three hurdles _______.

(A) Organized resistance, slow learning, and fast forgetting

(B) Management, customer reaction, competitive response

(C) Decreased profits, increased R&D, additional distribution

(D) Forecasted demand, increased sales expense, increased inventory costs

Submitted By: Ali Uppal


Submitted By: Ali Uppal


Submitted By: Ali Uppal


Submitted By: Ali Uppal


Submitted By: Ali Uppal


Submitted By: Ali Uppal