Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.
(A) Selling side
(B) Formulated side
(C) Management side
(D) Forecasting side
Rising promotion costs and shrinking profit margins are the result of ___________.
(A) Changing technology
(B) Globalization
(C) Deregulation
(D) Heightened competition
Customers are showing greater price sensitivity in their search for ___________.
(A) The right product
(B) The right service
(C) The right store
(D) Value
Many countries have ________ industries to create greater competition and growth opportunities.
(A) open-market
(B) deregulated
(C) regulated
(D) scientifically segmented
The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.
(A) Age of Globalization
(B) Industrial Age
(C) Information Age
(D) Production Age
In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
(A) Vertical Integration
(B) Horizontal Integration
(C) beta Market
(D) Meta Market
Global marketers must decide ___________.
(A) Which countries to enter
(B) How to adapt their product and service features to each country
(C) How to price their products in different countries
(D) All of the above
In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
(A) Brand image
(B) Distribution
(C) Promotion
(D) Price
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
(A) Business markets
(B) Global markets
(C) Consumer markets
(D) Nonprofit and governmental markets
Marketers often use the term ___________ to cover various groupings of customers.
(A) People
(B) Buying power
(C) Demographic segment
(D) Market